Our SS25 summer collection is finally here, told through a visual journey that celebrates the beauty, elegance and sporty soul of the most vibrant season of the year. A unique experience, created with the extraordinary models Sabrina Protano, Francesca Cicatiello and Erika Luongo , who brought the outfits to life with grit and charm.
For this campaign, we have created evocative sets that enhance every facet of the collection. From marine atmospheres, with swimsuits and beachwear in perfect harmony with the sun and the waves, to an imposing setting inspired by Roman temples , where architectural rigor meets the fluidity of fabrics. The intensity of the sporty is reflected in bold colors and dynamic silhouettes, while the country touch finds its expression in the rhinestone fringe shirts by Dsquared2 . And, for those who love to dare, the collection of leopard-print swimsuits by F * * k is a hymn to the decisive and seductive character of summer.

Street & Chic Vibes explosive mix of styles
Dare, mix, conquer! – When streetwear meets elegance, the result is pure personality. Dickies, Adidas, Elisabetta Franchi, Richmond and New Era in perfect balance.

A roar of style
Armani Exchange trousers, Elisabetta Franchi top and the I'm Brian jacket with sparkling details: because elegance meets audacity only when you really dare!
But it's not just the collection that shines: the backstage was a whirlwind of creativity, passion and lots of fun! Thanks to Studio CHS Hair Salon , Maria Santarpia photography, Jonn De Rosa video maker and Antonella Parmendola (@antohell) for the impeccable make-up. A team effort made possible also by the tireless organization of Marinna Santarpia, Antonella Parmendola, Anna Storie and Alfonso Parmendola our pillar.